That communal way of dining can only work if customers are comfortable, something the pandemic prevented. Many times groups will slice up the burger for a table to supplement a meal as an appetizer, McDonald says. McDonald’s team opened the first Lure in 2004 in New York, and it became a happy hour destination for its sushi and a notable burger. The restaurant resides in the former David Burke’s Primehouse and Lure brought in AvroKo to redesign the 262-seat space.
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